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	1	Evans, Judith Challenging the Big Brands: How New Brands Win Market Share with Innovative Design (Graphic Design) Rockport Publishers Inc 2003 1564969053 / 9781564969057 Hardcover Near fine Near fine Hardcover New. Near fine in publisher's slightly rubbed cloth in like dust jacket. Available in our UK premises for prompt dispatch worldwide.Today we know Gateway, Federal Express and Virgin Atlantic Airline as market leaders, but once upon a time they were "challenger brands." Scores of books explore the business side of world-class branding, but until now, no book has addressed the critical Price: 6.81 GBP
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